2025 in Review with Iris
It’s time for a 2025 roundup! Grab a little treat, crack open a Poppi, & let's get into it. 💫
Read the Room - The Cake
Read the Room is an exciting project I began pioneering in 2025, all centered around brand activations. Read the Room is an active form of creative consulting, where I connect with guests, curate a welcoming and warm atmosphere, boost the energy, and use downloads from the event to create more effective event frameworks. Josie and Nicole, known as Fuzz&Fuzz, are two incredible LA creatives that welcomed me into the fold of their community events. From Away suitcases (my go-to carryon 👏) to Sauz pasta sauce (try their Paprika Parmesan Alfredo & thank me later), they work with brands that create beloved products and use their platform to build community. Working with unique and innovative mentors like Fuzz&Fuzz has been the absolute highlight of my 2025. Their unwavering support of my work & the guidance they have provided has truly changed my life.
Heaven At The Door - The Filling
I released my debut single in 2025! I’ve been writing music for years but had never had the opportunity to build out my sound and have one of my songs professionally produced until this year! Through a cascade of serendipitous events, I connected with the talented Nick Sabia, an Orange County producer and musician, who I have to say has become one of my favorite voices in music in 2025 (he was literally in my Spotify Wrapped). We connected and worked on my debut single, Heaven at the Door, which is out now on all music streaming services. Collaborating with Nick was seamless and he brought my vision to life & beyond. I feel so lucky that my first single is something I am extremely proud of and allows my songwriting to shine.
The Paris Social - The Icing
2025 brought me the opportunity to work at The Paris Social, a social media agency specializing in creating content for brands and public figures. Paige, the founder of TPS, and the other members of her team have taught me so much about the inner workings of a social agency. Working on an all-female team of creatives is like working in Barbieland, always uplifting, encouraging, & creatively harmonious (this Barbie is a Content Creator!). I’ve worked with a variety of clients from entertainment icons to retail brands & have been entrusted with trend curating, conducting content shoots, directing talent, filming Iphone and other forms of content, editing, reporting to clients management teams, etc. It was such a treat being welcomed into TPS with open arms and total trust in my creative eye.
Irisclark.com - Cherry on Top
The cherry on top of 2025 is that my website is officially live, the one in which you are currently reading this on! irisclark.com is here for you to peruse, with all of my endeavors in one place. Built by yours truly, with the help of Squarespace, featuring Read the Room details, music, content & writing.
My Content - A La Mode (cake goes with ice cream in my world)
I’ve been on my own personal content journey this year, posting on TikTok everyday for the past 6 months. Though never linear, as social media doesn’t tend to be, it's been such a privilege to give myself the time and space to focus on my own personal brand. I’ve learned my personal content style, vision, and how product integration can fit into my own content. If you want to support my content, my username is @icstuff on TikTok & Instagram!
2025 was layered, with sweet & surprising moments, all of them working in tandem to make an incredible year. I extend many thanks to everyone who made it so life-changing & I can’t wait to see all the magic in store for 2026.
